BLACK FRIDAY AT IVY LONDON!

Black Friday has finally arrived — the moment we wait for all year.

Discover our Black Friday Collection, curated with love and designed to bring you timeless pieces you’ll reach for again and again.

Use code BCFM20 to enjoy 20% off all Black Friday items.

Black Friday Deals:

  • Buy 2 & Save 10%
  • Buy 3 & Save 15%
  • Buy 4 & Save 20%
  • Buy 5 & Save 25%

Bundle discounts are applied automatically at checkout.

With love,

Ivy, Rosa & Mia ❤️

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470 products

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KARINA | ELEGANT COSY COAT WITH TUMMY COVERAGEKARINA | ELEGANT COSY COAT WITH TUMMY COVERAGE
KARINA | ELEGANT COSY COAT WITH TUMMY COVERAGE Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
THEA | ELEGANT V-NECK FLORAL SWEATERTHEA | ELEGANT V-NECK FLORAL SWEATER
THEA | ELEGANT V-NECK FLORAL SWEATER Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
KAIA | ELEGANT BUTTON DOWN KNIT LONGSLEEVERKAIA | ELEGANT BUTTON DOWN KNIT LONGSLEEVER
KAIA | ELEGANT BUTTON DOWN KNIT LONGSLEEVER Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
CHARLIE | ELEGANT TEXTURED KNIT TOPCHARLIE | ELEGANT TEXTURED KNIT TOP
CHARLIE | ELEGANT TEXTURED KNIT TOP Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
NADINE | CHIC STRIPE COLOR BLOCK BUTTONED CARDIGAN SWEATERNADINE | CHIC STRIPE COLOR BLOCK BUTTONED CARDIGAN SWEATER
NADINE | CHIC STRIPE COLOR BLOCK BUTTONED CARDIGAN SWEATER Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
CAROLE | COSY WARM NORDIC HOODIECAROLE | COSY WARM NORDIC HOODIE
CAROLE | COSY WARM NORDIC HOODIE Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
JOANNE | ELEGANT TURTLENECK JUMPER WITH TUMMY COVERAGEJOANNE | ELEGANT TURTLENECK JUMPER WITH TUMMY COVERAGE
JOANNE | ELEGANT TURTLENECK JUMPER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
FENELLA | OMBRE KNIT JUMPER WITH TUMMY COVERAGEFENELLA | OMBRE KNIT JUMPER WITH TUMMY COVERAGE
FENELLA | OMBRE KNIT JUMPER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MABEL | ELEGANT CARDIGAN WITH FEMININE DRAPEMABEL | ELEGANT CARDIGAN WITH FEMININE DRAPE
MABEL | ELEGANT CARDIGAN WITH FEMININE DRAPE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MOLLY | PULLOVER WINTER HOODIE WITH TUMMY COVERAGEMOLLY | PULLOVER WINTER HOODIE WITH TUMMY COVERAGE
MOLLY | PULLOVER WINTER HOODIE WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
WILLA | COMFORT SWEATER WITH TUMMY COVERAGEWILLA | COMFORT SWEATER WITH TUMMY COVERAGE
WILLA | COMFORT SWEATER WITH TUMMY COVERAGE Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
SERAPHINE | ELEGANT RELAXED KNIT SWEATER WITH TUMMY COVERAGESERAPHINE | ELEGANT RELAXED KNIT SWEATER WITH TUMMY COVERAGE
SERAPHINE | ELEGANT RELAXED KNIT SWEATER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ZOEY | ELEGANT FLORAL CARDIGANZOEY | ELEGANT FLORAL CARDIGAN
ZOEY | ELEGANT FLORAL CARDIGAN Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LOLA | WATERPROOF RAIN JACKET WITH HOOD AND EXTENDED BACK HEMLOLA | WATERPROOF RAIN JACKET WITH HOOD AND EXTENDED BACK HEM
LOLA | WATERPROOF RAIN JACKET WITH HOOD AND EXTENDED BACK HEM Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ATASHA | LUXE HOODED LONG LOOSE CABLE KNIT CARDIGAN WITH TUMMY COVERAGEATASHA | LUXE HOODED LONG LOOSE CABLE KNIT CARDIGAN WITH TUMMY COVERAGE
ATASHA | LUXE HOODED LONG LOOSE CABLE KNIT CARDIGAN WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ADEL | TIMELESS KNIT SWEATER WITH TUMMY COVERAGEADEL | TIMELESS KNIT SWEATER WITH TUMMY COVERAGE
ADEL | TIMELESS KNIT SWEATER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
CATALEYA | COZY KNIT SWEATER WITH TUMMY COVERAGECATALEYA | COZY KNIT SWEATER WITH TUMMY COVERAGE
CATALEYA | COZY KNIT SWEATER WITH TUMMY COVERAGE Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
CHERRY | ELEGANT V-NECK WOMEN’S SWEATERCHERRY | ELEGANT V-NECK WOMEN’S SWEATER
CHERRY | ELEGANT V-NECK WOMEN’S SWEATER Sale price£29.95 GBP
Sale
ALICE | ELEGANT FLORAL EMBROIDERED CARDIGANALICE | ELEGANT FLORAL EMBROIDERED CARDIGAN
ALICE | ELEGANT FLORAL EMBROIDERED CARDIGAN Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ADRIAN | LUXE ZIP-UP PULLOVERADRIAN | LUXE ZIP-UP PULLOVER
ADRIAN | LUXE ZIP-UP PULLOVER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MINA | ELEGANT RELAXED-FIT KNIT CARDIGANMINA | ELEGANT RELAXED-FIT KNIT CARDIGAN
MINA | ELEGANT RELAXED-FIT KNIT CARDIGAN Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
FRAN | MULTICOLORED BUTTON-FRONT CARDIGANFRAN | MULTICOLORED BUTTON-FRONT CARDIGAN
FRAN | MULTICOLORED BUTTON-FRONT CARDIGAN Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
KAYLIN | STYLISH FLORAL BOMBER JACKETKAYLIN | STYLISH FLORAL BOMBER JACKET
KAYLIN | STYLISH FLORAL BOMBER JACKET Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
IRENA | LONG KNIT CARDIGAN WITH HOODIRENA | LONG KNIT CARDIGAN WITH HOOD
IRENA | LONG KNIT CARDIGAN WITH HOOD Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ELENOR | ELEGANT CASUAL EVERYDAY TOPELENOR | ELEGANT CASUAL EVERYDAY TOP
ELENOR | ELEGANT CASUAL EVERYDAY TOP Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LILOU | ELEGANT FLORAL FLEECE JACKET WITH TUMMY COVERAGELILOU | ELEGANT FLORAL FLEECE JACKET WITH TUMMY COVERAGE
LILOU | ELEGANT FLORAL FLEECE JACKET WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
JEAN | COZY LONG SLEEVE TOP WITH TUMMY COVERAGEJEAN | COZY LONG SLEEVE TOP WITH TUMMY COVERAGE
JEAN | COZY LONG SLEEVE TOP WITH TUMMY COVERAGE Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
ANYA | PLUSH COMFORT JACKET WITH TUMMY COVERAGEANYA | PLUSH COMFORT JACKET WITH TUMMY COVERAGE
ANYA | PLUSH COMFORT JACKET WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LINDSEY | ELEGANT FLORAL KNIT SWEATER WITH TUMMY COVERAGELINDSEY | ELEGANT FLORAL KNIT SWEATER WITH TUMMY COVERAGE
LINDSEY | ELEGANT FLORAL KNIT SWEATER WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
CHARLOTTE – LUXURIOUS COTTON-BLEND DRESS WITH TUMMY COVERAGECHARLOTTE – LUXURIOUS COTTON-BLEND DRESS WITH TUMMY COVERAGE
CHARLOTTE – LUXURIOUS COTTON-BLEND DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
PAMELA | ELEGANT LONG COAT WITH TUMMY COVERAGEPAMELA | ELEGANT LONG COAT WITH TUMMY COVERAGE
PAMELA | ELEGANT LONG COAT WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
AVA - LUXE REGULAR FIT BOHO PRINT MAXI DRESSAVA - LUXE REGULAR FIT BOHO PRINT MAXI DRESS
AVA - LUXE REGULAR FIT BOHO PRINT MAXI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
SYDNEY | VINTAGE FLORAL ART PRINT BUTTONED CARDIGAN
SYDNEY | VINTAGE FLORAL ART PRINT BUTTONED CARDIGAN Regular price£50.00 GBP Sale price£29.95 GBP Save 40%
Sale
DANIELLE | ELEGANT WOMEN’S SWEATERDANIELLE | ELEGANT WOMEN’S SWEATER
DANIELLE | ELEGANT WOMEN’S SWEATER Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
NELA | COMFY LONG SLEEVE TOP WITH TUMMY COVERAGENELA | COMFY LONG SLEEVE TOP WITH TUMMY COVERAGE
NELA | COMFY LONG SLEEVE TOP WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
DINA | ELEGANT HALF-ZIP KNIT PULLOVERDINA | ELEGANT HALF-ZIP KNIT PULLOVER
DINA | ELEGANT HALF-ZIP KNIT PULLOVER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
VANA | TIMELESS BUTTONED CARDIGAN WITH TUMMY COVERAGEVANA | TIMELESS BUTTONED CARDIGAN WITH TUMMY COVERAGE
VANA | TIMELESS BUTTONED CARDIGAN WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MARISA | CHIC CONTRAST SWEATER WITH TUMMY COVERAGEMARISA | CHIC CONTRAST SWEATER WITH TUMMY COVERAGE
MARISA | CHIC CONTRAST SWEATER WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
LESLEY | ELEGANT CLASSIC V-NECK KNIT TOPLESLEY | ELEGANT CLASSIC V-NECK KNIT TOP
LESLEY | ELEGANT CLASSIC V-NECK KNIT TOP Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
MANDY | RELAXED POCKET TUNIC WITH ELEGANT TUMMY COVERAGEMANDY | RELAXED POCKET TUNIC WITH ELEGANT TUMMY COVERAGE
MANDY | RELAXED POCKET TUNIC WITH ELEGANT TUMMY COVERAGE Regular price£50.00 GBP Sale price£29.95 GBP Save 40%
Sale
TINA | ELEGANT FLORAL KNIT SWEATERTINA | ELEGANT FLORAL KNIT SWEATER
TINA | ELEGANT FLORAL KNIT SWEATER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ADA | ELEGANT KNIT SWEATERADA | ELEGANT KNIT SWEATER
ADA | ELEGANT KNIT SWEATER Regular price£54.00 GBP Sale price£26.95 GBP Save 50%
Sale
EDWARD | MEN’S CLASSIC HALF-ZIP KNIT SWEATEREDWARD | MEN’S CLASSIC HALF-ZIP KNIT SWEATER
EDWARD | MEN’S CLASSIC HALF-ZIP KNIT SWEATER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MAY | CABLE-KNIT CARDIGAN WITH TIMELESS ELEGANCEMAY | CABLE-KNIT CARDIGAN WITH TIMELESS ELEGANCE
MAY | CABLE-KNIT CARDIGAN WITH TIMELESS ELEGANCE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ALEXIA | ELEGANT RIBBED CREWNECK SWEATER WITH FLUFFY COLLARALEXIA | ELEGANT RIBBED CREWNECK SWEATER WITH FLUFFY COLLAR
ALEXIA | ELEGANT RIBBED CREWNECK SWEATER WITH FLUFFY COLLAR Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MIRA | STYLISH EVERYDAY ZIP-NECK TOPMIRA | STYLISH EVERYDAY ZIP-NECK TOP
MIRA | STYLISH EVERYDAY ZIP-NECK TOP Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ASTRID | NORDIC KNIT SWEATER WITH TUMMY COVERAGEASTRID | NORDIC KNIT SWEATER WITH TUMMY COVERAGE
ASTRID | NORDIC KNIT SWEATER WITH TUMMY COVERAGE Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
CORINA | COZY POCKET TUNIC WITH TUMMY COVERAGECORINA | COZY POCKET TUNIC WITH TUMMY COVERAGE
CORINA | COZY POCKET TUNIC WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
JASMINA | COZY HOODIE SWEATER WITH PLAYFUL PATTERN AND COMFORTABLE FITJASMINA | COZY HOODIE SWEATER WITH PLAYFUL PATTERN AND COMFORTABLE FIT
JASMINA | COZY HOODIE SWEATER WITH PLAYFUL PATTERN AND COMFORTABLE FIT Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
LILO – BLOOMING SUMMER DRESS WITH TUMMY COVERAGELILO – BLOOMING SUMMER DRESS WITH TUMMY COVERAGE
LILO – BLOOMING SUMMER DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%