CLOSING THE FINAL CHAPTER OF IVY LONDON

I, Ivy – started this little store as a single mom, just hoping to build something beautiful for my daughter and me.

Over the years, Ivy London became more than I ever dreamed — a community filled with kindness, strength, and love. Recently, my daughter and her husband passed away in a tragic accident, leaving behind two little ones, Rosa and Mia, who now need my full heart. ❤️

As I step into this new chapter caring for them, I’ll be closing the store — but not without saying thank you.

Thank you for every order, every kind message, and every moment you’ve shared with Ivy London. You helped build something truly special.

To mark this bittersweet farewell, we’re holding a Final Closing Sale:

  • Buy 2 & Save 10%
  • Buy 3 & Save 15%
  • Buy 4 & Save 20%
  • Buy 5 & Save 25%

Discounts apply automatically at checkout. Mix and match any items from our Closing Sale Collection.

With love,
Ivy, Rosa & Mia

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126 products

Sale
MAJA - ELEGANT FLOWING LUXURY FLORAL DRESSMAJA - ELEGANT FLOWING LUXURY FLORAL DRESS
MAJA - ELEGANT FLOWING LUXURY FLORAL DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ROUPINA - STYLISH A-LINE TUMMY COVERING DRESS
ROUPINA - STYLISH A-LINE TUMMY COVERING DRESS Regular price£80.00 GBP Sale price£29.95 GBP Save 63%
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CHARLOTTE – LUXURIOUS COTTON-BLEND DRESS WITH TUMMY COVERAGECHARLOTTE – LUXURIOUS COTTON-BLEND DRESS WITH TUMMY COVERAGE
CHARLOTTE – LUXURIOUS COTTON-BLEND DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
AVA - LUXE REGULAR FIT BOHO PRINT MAXI DRESSAVA - LUXE REGULAR FIT BOHO PRINT MAXI DRESS
AVA - LUXE REGULAR FIT BOHO PRINT MAXI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LILO – BLOOMING SUMMER DRESS WITH TUMMY COVERAGELILO – BLOOMING SUMMER DRESS WITH TUMMY COVERAGE
LILO – BLOOMING SUMMER DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
CHANELL - ELEGANT FLOWY BOHO MAXI DRESSCHANELL - ELEGANT FLOWY BOHO MAXI DRESS
CHANELL - ELEGANT FLOWY BOHO MAXI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
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SHERRY - SLEEVELESS MIDI DRESS
SHERRY - SLEEVELESS MIDI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
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LOLA – ELEGANT A-LINE STRIPED DRESS WITH TUMMY COVERAGELOLA – ELEGANT A-LINE STRIPED DRESS WITH TUMMY COVERAGE
LOLA – ELEGANT A-LINE STRIPED DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
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SOPHIA -  ELEGANT SUMMER DRESSSOPHIA -  ELEGANT SUMMER DRESS
SOPHIA - ELEGANT SUMMER DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
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LINA – FEMININE FLORAL-FIT DRESSLINA – FEMININE FLORAL-FIT DRESS
LINA – FEMININE FLORAL-FIT DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
TATIANNA - CHIC MIDI DRESS WITH SIDE POCKETSTATIANNA - CHIC MIDI DRESS WITH SIDE POCKETS
TATIANNA - CHIC MIDI DRESS WITH SIDE POCKETS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ZOE - LUXE REGULAR FIT CHAIN PRINT MIDI DRESSZOE - LUXE REGULAR FIT CHAIN PRINT MIDI DRESS
ZOE - LUXE REGULAR FIT CHAIN PRINT MIDI DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
SHANNA – FLOWY DAY MIDI DRESS WITH TUMMY COVERAGESHANNA – FLOWY DAY MIDI DRESS WITH TUMMY COVERAGE
SHANNA – FLOWY DAY MIDI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LEONA – CHIC SUMMER DRESS WITH TUMMY COVERAGELEONA – CHIC SUMMER DRESS WITH TUMMY COVERAGE
LEONA – CHIC SUMMER DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
JOYCE - FLORAL MIDI DRESS WITH POCKETS
JOYCE - FLORAL MIDI DRESS WITH POCKETS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LIZZY - FLORAL PRINT SHIRT DRESSLIZZY - FLORAL PRINT SHIRT DRESS
LIZZY - FLORAL PRINT SHIRT DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
VIVIANA – VINTAGE-INSPIRED TOPVIVIANA – VINTAGE-INSPIRED TOP
VIVIANA – VINTAGE-INSPIRED TOP Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
NORA – LONG DENIM-LOOK DRESS WITH TUMMY COVERAGENORA – LONG DENIM-LOOK DRESS WITH TUMMY COVERAGE
NORA – LONG DENIM-LOOK DRESS WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
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NINA - ELEGANT REGULAR FIT GEOMETRIC PRINT MAXI DRESSNINA - ELEGANT REGULAR FIT GEOMETRIC PRINT MAXI DRESS
NINA - ELEGANT REGULAR FIT GEOMETRIC PRINT MAXI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ELSA - ELEGANT RELAXED-FIT DRESS WITH TUMMY COVERAGEELSA - ELEGANT RELAXED-FIT DRESS WITH TUMMY COVERAGE
ELSA - ELEGANT RELAXED-FIT DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
COURTNEY – STRIPED MIDI DRESS WITH TUMMY COVERAGECOURTNEY – STRIPED MIDI DRESS WITH TUMMY COVERAGE
COURTNEY – STRIPED MIDI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ANNIE – COASTAL BLOOM DRESS WITH TUMMY COVERAGEANNIE – COASTAL BLOOM DRESS WITH TUMMY COVERAGE
ANNIE – COASTAL BLOOM DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MANELL – RELAXED-FIT BOHO GRACE DRESSMANELL – RELAXED-FIT BOHO GRACE DRESS
MANELL – RELAXED-FIT BOHO GRACE DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
JANICE – RELAXED-FIT ELEGANT LAYERED POLKA DOT DRESSJANICE – RELAXED-FIT ELEGANT LAYERED POLKA DOT DRESS
JANICE – RELAXED-FIT ELEGANT LAYERED POLKA DOT DRESS Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
MARIBEL - ELEGANT FIGURE-FLATTERING DRESSMARIBEL - ELEGANT FIGURE-FLATTERING DRESS
MARIBEL - ELEGANT FIGURE-FLATTERING DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MALINA – SUMMER V-NECK DRESSMALINA – SUMMER V-NECK DRESS
MALINA – SUMMER V-NECK DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LENA - ELEGANT BOHO VINTAGE LUXURY DRESS
LENA - ELEGANT BOHO VINTAGE LUXURY DRESS Regular price£75.00 GBP Sale price£34.95 GBP Save 53%
Sale
KEIRA – LUXURIOUS MAXI DRESSKEIRA – LUXURIOUS MAXI DRESS
KEIRA – LUXURIOUS MAXI DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
JENA - COMFORTABLE MAXI DRESS WITH TUMMY COVERAGE
JENA - COMFORTABLE MAXI DRESS WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
IVY - ELEGANT REGULAR FIT CHECKED DRESSIVY - ELEGANT REGULAR FIT CHECKED DRESS
IVY - ELEGANT REGULAR FIT CHECKED DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
FABIENNA - ELEGANT TAILORED MAXI DRESS WITH TUMMY COVERAGEFABIENNA - ELEGANT TAILORED MAXI DRESS WITH TUMMY COVERAGE
FABIENNA - ELEGANT TAILORED MAXI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ELLA - ELEGANT FLORAL DRESS - STYLISH LUXURY FITELLA - ELEGANT FLORAL DRESS - STYLISH LUXURY FIT
ELLA - ELEGANT FLORAL DRESS - STYLISH LUXURY FIT Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
CLARA - STYLISH LUXURY PRINTED MIDI DRESSCLARA - STYLISH LUXURY PRINTED MIDI DRESS
CLARA - STYLISH LUXURY PRINTED MIDI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
CINDY - FLOWY ELEGANT FIT DRESSCINDY - FLOWY ELEGANT FIT DRESS
CINDY - FLOWY ELEGANT FIT DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LILLIAN - STYLISH LINEN V-NECK DRESSLILLIAN - STYLISH LINEN V-NECK DRESS
LILLIAN - STYLISH LINEN V-NECK DRESS Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
ELIZABETH - LUXURY FLORAL DRESSELIZABETH - LUXURY FLORAL DRESS
ELIZABETH - LUXURY FLORAL DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
BARBARA - ELEGANT RELAXED MIDI DRESS FOR WOMENBARBARA - ELEGANT RELAXED MIDI DRESS FOR WOMEN
BARBARA - ELEGANT RELAXED MIDI DRESS FOR WOMEN Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
EVELYN - ELEGANT FLOWY FIT DRESSEVELYN - ELEGANT FLOWY FIT DRESS
EVELYN - ELEGANT FLOWY FIT DRESS Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
ASHARA – STYLISH RELAXED-FIT SUMMER DRESSASHARA – STYLISH RELAXED-FIT SUMMER DRESS
ASHARA – STYLISH RELAXED-FIT SUMMER DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
SOFIA – ELEGANT RELAXED-FIT V-NECK MAXI DRESS WITH TUMMY COVERAGESOFIA – ELEGANT RELAXED-FIT V-NECK MAXI DRESS WITH TUMMY COVERAGE
SOFIA – ELEGANT RELAXED-FIT V-NECK MAXI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
OLIVIA - PLAID RUFFLE-SLEEVE SMOCKED MAXI DRESSOLIVIA - PLAID RUFFLE-SLEEVE SMOCKED MAXI DRESS
OLIVIA - PLAID RUFFLE-SLEEVE SMOCKED MAXI DRESS Regular price£70.00 GBP Sale price£25.95 GBP Save 63%
Sale
NAYEMA – FLORAL BOHO DRESSNAYEMA – FLORAL BOHO DRESS
NAYEMA – FLORAL BOHO DRESS Regular price£65.00 GBP Sale price£34.95 GBP Save 46%
Sale
MYLA - CLASSIC-FIT DENIM DRESSMYLA - CLASSIC-FIT DENIM DRESS
MYLA - CLASSIC-FIT DENIM DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
MEADOW - ELEGANT TUMMY-COVERING DRESSMEADOW - ELEGANT TUMMY-COVERING DRESS
MEADOW - ELEGANT TUMMY-COVERING DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MAELIE – STYLISH RELAXED-FIT FLORAL MIDI DRESSMAELIE – STYLISH RELAXED-FIT FLORAL MIDI DRESS
MAELIE – STYLISH RELAXED-FIT FLORAL MIDI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LYRA – CHIC MIDI DRESS WITH TUMMY COVERAGELYRA – CHIC MIDI DRESS WITH TUMMY COVERAGE
LYRA – CHIC MIDI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£39.95 GBP Save 33%
Sale
LEONARA – LIGHTWEIGHT SUMMER DRESSLEONARA – LIGHTWEIGHT SUMMER DRESS
LEONARA – LIGHTWEIGHT SUMMER DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
JULIA - RELAXED-FIT LUXURY DENIM DRESSJULIA - RELAXED-FIT LUXURY DENIM DRESS
JULIA - RELAXED-FIT LUXURY DENIM DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ELEANOR – ELEGANT POLO DRESS WITH TUMMY COVERAGEELEANOR – ELEGANT POLO DRESS WITH TUMMY COVERAGE
ELEANOR – ELEGANT POLO DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
BEATRICE - RELAXED-FIT LINEN-COTTON FLORAL DRESSBEATRICE - RELAXED-FIT LINEN-COTTON FLORAL DRESS
BEATRICE - RELAXED-FIT LINEN-COTTON FLORAL DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%