BLACK FRIDAY AT IVY LONDON!

Black Friday has finally arrived — the moment we wait for all year.

Discover our Black Friday Collection, curated with love and designed to bring you timeless pieces you’ll reach for again and again.

Use code BCFM20 to enjoy 20% off all Black Friday items.

Black Friday Deals:

  • Buy 2 & Save 10%
  • Buy 3 & Save 15%
  • Buy 4 & Save 20%
  • Buy 5 & Save 25%

Bundle discounts are applied automatically at checkout.

With love,

Ivy, Rosa & Mia ❤️

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470 products

Sale
SHANNA – FLOWY DAY MIDI DRESS WITH TUMMY COVERAGESHANNA – FLOWY DAY MIDI DRESS WITH TUMMY COVERAGE
SHANNA – FLOWY DAY MIDI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ELSA - ELEGANT RELAXED-FIT DRESS WITH TUMMY COVERAGEELSA - ELEGANT RELAXED-FIT DRESS WITH TUMMY COVERAGE
ELSA - ELEGANT RELAXED-FIT DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ZOE - LUXE REGULAR FIT CHAIN PRINT MIDI DRESSZOE - LUXE REGULAR FIT CHAIN PRINT MIDI DRESS
ZOE - LUXE REGULAR FIT CHAIN PRINT MIDI DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
DANIELLE | VINTAGE KNITTED SWEATER WITH TUMMY COVERAGEDANIELLE | VINTAGE KNITTED SWEATER WITH TUMMY COVERAGE
DANIELLE | VINTAGE KNITTED SWEATER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
BIANCA | STYLISH RELAXED-FIT KNIT SWEATER WITH TUMMY COVERAGEBIANCA | STYLISH RELAXED-FIT KNIT SWEATER WITH TUMMY COVERAGE
BIANCA | STYLISH RELAXED-FIT KNIT SWEATER WITH TUMMY COVERAGE Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
MARGARETES | NORDIC OVERSIZED KNIT SWEATERMARGARETES | NORDIC OVERSIZED KNIT SWEATER
MARGARETES | NORDIC OVERSIZED KNIT SWEATER Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
JULIE | SOFT AND WARM CASHMERE SWEATER WITH TUMMY COVERAGEJULIE | SOFT AND WARM CASHMERE SWEATER WITH TUMMY COVERAGE
JULIE | SOFT AND WARM CASHMERE SWEATER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
HELEN | ELEGANT WATERPROOF LONG JACKETHELEN | ELEGANT WATERPROOF LONG JACKET
HELEN | ELEGANT WATERPROOF LONG JACKET Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
SHEILA | COSY WARMTH CASUAL KNITTED SWEATERSHEILA | COSY WARMTH CASUAL KNITTED SWEATER
SHEILA | COSY WARMTH CASUAL KNITTED SWEATER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MALEA | COZY KNITTED LONG CARDIGAN COATMALEA | COZY KNITTED LONG CARDIGAN COAT
MALEA | COZY KNITTED LONG CARDIGAN COAT Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ELARA | ELEGANT KNIT CARDIGAN WITH TUMMY COVERAGEELARA | ELEGANT KNIT CARDIGAN WITH TUMMY COVERAGE
ELARA | ELEGANT KNIT CARDIGAN WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ADRIANA | ELEGANT FROST SHIELD COATADRIANA | ELEGANT FROST SHIELD COAT
ADRIANA | ELEGANT FROST SHIELD COAT Regular price£120.00 GBP Sale price£59.95 GBP Save 50%
Sale
AVA | ELEGANT V-NECK BUTTONED ASYMMETRICAL JUMPER WITH TUMMY COVERAGEAVA | ELEGANT V-NECK BUTTONED ASYMMETRICAL JUMPER WITH TUMMY COVERAGE
AVA | ELEGANT V-NECK BUTTONED ASYMMETRICAL JUMPER WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ELISA | ELEGANT LUXE WINTER COAT WITH TUMMY COVERAGEELISA | ELEGANT LUXE WINTER COAT WITH TUMMY COVERAGE
ELISA | ELEGANT LUXE WINTER COAT WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
LYNNE | CHIC CLASSIC TOP WITH TUMMY COVERAGELYNNE | CHIC CLASSIC TOP WITH TUMMY COVERAGE
LYNNE | CHIC CLASSIC TOP WITH TUMMY COVERAGE Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
JINNY | ELEGANT COWL NECK JUMPER WITH TUMMY COVERAGEJINNY | ELEGANT COWL NECK JUMPER WITH TUMMY COVERAGE
JINNY | ELEGANT COWL NECK JUMPER WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ANNABELLE | RETRO SWEATER WITH ELEGANT TUMMY COVERAGEANNABELLE | RETRO SWEATER WITH ELEGANT TUMMY COVERAGE
ANNABELLE | RETRO SWEATER WITH ELEGANT TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
PAIGE | STYLISH WOOL-BLEND CARDIGANPAIGE | STYLISH WOOL-BLEND CARDIGAN
PAIGE | STYLISH WOOL-BLEND CARDIGAN Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
TRACEY | STYLISH BUTTONED V-NECK KNIT TOPTRACEY | STYLISH BUTTONED V-NECK KNIT TOP
TRACEY | STYLISH BUTTONED V-NECK KNIT TOP Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
GEORGE | MEN’S CLASSIC LONG-SLEEVE KNIT SWEATERGEORGE | MEN’S CLASSIC LONG-SLEEVE KNIT SWEATER
GEORGE | MEN’S CLASSIC LONG-SLEEVE KNIT SWEATER Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ETHAN | LUXURY CASHMERE ZIP-UP CARDIGANETHAN | LUXURY CASHMERE ZIP-UP CARDIGAN
ETHAN | LUXURY CASHMERE ZIP-UP CARDIGAN Regular price£90.00 GBP Sale price£44.95 GBP Save 50%
Sale
LINDY | COZY LUXE HOODED SWEATERLINDY | COZY LUXE HOODED SWEATER
LINDY | COZY LUXE HOODED SWEATER Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
KIRSTY | ELEGANT STYLISH SWEATER DRESSKIRSTY | ELEGANT STYLISH SWEATER DRESS
KIRSTY | ELEGANT STYLISH SWEATER DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
MOIRA | STYLISH DOUBLE-BREASTED WOOL COATMOIRA | STYLISH DOUBLE-BREASTED WOOL COAT
MOIRA | STYLISH DOUBLE-BREASTED WOOL COAT Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
LANA | STYLISH COZY HOODED PULLOVERLANA | STYLISH COZY HOODED PULLOVER
LANA | STYLISH COZY HOODED PULLOVER Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
FREYA | COSY JACKET WITH RELAXED FIT AND ELEGANT TUMMY COVERAGEFREYA | COSY JACKET WITH RELAXED FIT AND ELEGANT TUMMY COVERAGE
FREYA | COSY JACKET WITH RELAXED FIT AND ELEGANT TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ELSANA | STYLISH RELAXED-FIT HOODED JACKETELSANA | STYLISH RELAXED-FIT HOODED JACKET
ELSANA | STYLISH RELAXED-FIT HOODED JACKET Regular price£90.00 GBP Sale price£44.95 GBP Save 50%
Sale
URSULA | PATCHWORK CASHMERE TURTLENECK SWEATERURSULA | PATCHWORK CASHMERE TURTLENECK SWEATER
URSULA | PATCHWORK CASHMERE TURTLENECK SWEATER Regular price£62.00 GBP Sale price£30.95 GBP Save 50%
Sale
DESIREE | RELAXED LONG SLEEVE TOPDESIREE | RELAXED LONG SLEEVE TOP
DESIREE | RELAXED LONG SLEEVE TOP Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ELLARA | TWINKLE TOP WITH SEQUIN DETAILELLARA | TWINKLE TOP WITH SEQUIN DETAIL
ELLARA | TWINKLE TOP WITH SEQUIN DETAIL Regular price£56.00 GBP Sale price£27.95 GBP Save 50%
Sale
DEBRAH | STYLISH WOMEN’S JACKETDEBRAH | STYLISH WOMEN’S JACKET
DEBRAH | STYLISH WOMEN’S JACKET Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
AVI | ELEGANT TAILORED BLAZERAVI | ELEGANT TAILORED BLAZER
AVI | ELEGANT TAILORED BLAZER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
JOYCE - FLORAL MIDI DRESS WITH POCKETS
JOYCE - FLORAL MIDI DRESS WITH POCKETS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LIZZY - FLORAL PRINT SHIRT DRESSLIZZY - FLORAL PRINT SHIRT DRESS
LIZZY - FLORAL PRINT SHIRT DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
VIVIANA – VINTAGE-INSPIRED TOPVIVIANA – VINTAGE-INSPIRED TOP
VIVIANA – VINTAGE-INSPIRED TOP Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
NORA – LONG DENIM-LOOK DRESS WITH TUMMY COVERAGENORA – LONG DENIM-LOOK DRESS WITH TUMMY COVERAGE
NORA – LONG DENIM-LOOK DRESS WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ANNIE – COASTAL BLOOM DRESS WITH TUMMY COVERAGEANNIE – COASTAL BLOOM DRESS WITH TUMMY COVERAGE
ANNIE – COASTAL BLOOM DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
COURTNEY – STRIPED MIDI DRESS WITH TUMMY COVERAGECOURTNEY – STRIPED MIDI DRESS WITH TUMMY COVERAGE
COURTNEY – STRIPED MIDI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
NINA - ELEGANT REGULAR FIT GEOMETRIC PRINT MAXI DRESSNINA - ELEGANT REGULAR FIT GEOMETRIC PRINT MAXI DRESS
NINA - ELEGANT REGULAR FIT GEOMETRIC PRINT MAXI DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
STEPHANIE | COSY OVERSIZED KNITTED JUMPERSTEPHANIE | COSY OVERSIZED KNITTED JUMPER
STEPHANIE | COSY OVERSIZED KNITTED JUMPER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
AMANDA | STYLISH WOMEN'S COAT WITH TUMMY COVERAGEAMANDA | STYLISH WOMEN'S COAT WITH TUMMY COVERAGE
AMANDA | STYLISH WOMEN'S COAT WITH TUMMY COVERAGE Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
HANNELORE | VINTAGE SWEATER WITH TUMMY COVERAGEHANNELORE | VINTAGE SWEATER WITH TUMMY COVERAGE
HANNELORE | VINTAGE SWEATER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
CANDACE | PATTERNED KNIT SWEATER WITH TUMMY COVERAGECANDACE | PATTERNED KNIT SWEATER WITH TUMMY COVERAGE
CANDACE | PATTERNED KNIT SWEATER WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
KINA | ELEGANT CASHMERE CARDIGANKINA | ELEGANT CASHMERE CARDIGAN
KINA | ELEGANT CASHMERE CARDIGAN Regular price£50.00 GBP Sale price£24.95 GBP Save 50%
Sale
ROSE | FLORAL ART PRINT BUTTONED CARDIGAN SWEATERROSE | FLORAL ART PRINT BUTTONED CARDIGAN SWEATER
ROSE | FLORAL ART PRINT BUTTONED CARDIGAN SWEATER Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ISABELLA | STYLISH RELAXED-FIT 2-PIECE COMFORT SETISABELLA | STYLISH RELAXED-FIT 2-PIECE COMFORT SET
ISABELLA | STYLISH RELAXED-FIT 2-PIECE COMFORT SET Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
KARY | ELEGANT SEASIDE KNIT CARDIGAN WITH TUMMY COVERAGEKARY | ELEGANT SEASIDE KNIT CARDIGAN WITH TUMMY COVERAGE
KARY | ELEGANT SEASIDE KNIT CARDIGAN WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
ROSE | ELEGANT GRACEFUL KNIT BLAZER WITH TUMMY COVERAGEROSE | ELEGANT GRACEFUL KNIT BLAZER WITH TUMMY COVERAGE
ROSE | ELEGANT GRACEFUL KNIT BLAZER WITH TUMMY COVERAGE Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
JENNIE | ELEGANT TAILORED CHARM BLAZER WITH TUMMY COVERAGEJENNIE | ELEGANT TAILORED CHARM BLAZER WITH TUMMY COVERAGE
JENNIE | ELEGANT TAILORED CHARM BLAZER WITH TUMMY COVERAGE Regular price£110.00 GBP Sale price£54.95 GBP Save 50%
Sale
MIRANDA | ELEGANT FLORAL BUTTON-DOWN CARDIGAN WITH TUMMY COVERAGEMIRANDA | ELEGANT FLORAL BUTTON-DOWN CARDIGAN WITH TUMMY COVERAGE
MIRANDA | ELEGANT FLORAL BUTTON-DOWN CARDIGAN WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%