CLOSING THE FINAL CHAPTER OF IVY LONDON

I, Ivy – started this little store as a single mom, just hoping to build something beautiful for my daughter and me.

Over the years, Ivy London became more than I ever dreamed — a community filled with kindness, strength, and love. Recently, my daughter and her husband passed away in a tragic accident, leaving behind two little ones, Rosa and Mia, who now need my full heart. ❤️

As I step into this new chapter caring for them, I’ll be closing the store — but not without saying thank you.

Thank you for every order, every kind message, and every moment you’ve shared with Ivy London. You helped build something truly special.

To mark this bittersweet farewell, we’re holding a Final Closing Sale:

  • Buy 2 & Save 10%
  • Buy 3 & Save 15%
  • Buy 4 & Save 20%
  • Buy 5 & Save 25%

Discounts apply automatically at checkout. Mix and match any items from our Closing Sale Collection.

With love,
Ivy, Rosa & Mia

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126 products

Sale
NAOMI – ELEGANT WRAP V-NECK DRESS WITH TUMMY COVERAGENAOMI – ELEGANT WRAP V-NECK DRESS WITH TUMMY COVERAGE
NAOMI – ELEGANT WRAP V-NECK DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MARISSA  – RELAXED-FIT MIDI DRESS WITH TUMMY COVERAGEMARISSA  – RELAXED-FIT MIDI DRESS WITH TUMMY COVERAGE
MARISSA – RELAXED-FIT MIDI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
MARINA – SLEEVELESS V-NECK DRESS WITH TUMMY COVERAGEMARINA – SLEEVELESS V-NECK DRESS WITH TUMMY COVERAGE
MARINA – SLEEVELESS V-NECK DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LYRANA – ELEGANT SHAPE-ENHANCING LAYERED DRESSLYRANA – ELEGANT SHAPE-ENHANCING LAYERED DRESS
LYRANA – ELEGANT SHAPE-ENHANCING LAYERED DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LYANA – FLOWY BOHO DRESS WITH TUMMY COVERAGELYANA – FLOWY BOHO DRESS WITH TUMMY COVERAGE
LYANA – FLOWY BOHO DRESS WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
LUNA - STYLISH ELEGANT LUXURY FLORAL MAXI DRESSLUNA - STYLISH ELEGANT LUXURY FLORAL MAXI DRESS
LUNA - STYLISH ELEGANT LUXURY FLORAL MAXI DRESS Regular price£80.00 GBP Sale price£34.95 GBP Save 56%
Sale
LUCIA – ELEGANT BOHEMIAN LONG DRESS WITH TUMMY COVERAGELUCIA – ELEGANT BOHEMIAN LONG DRESS WITH TUMMY COVERAGE
LUCIA – ELEGANT BOHEMIAN LONG DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
LIVIA – RELAXED-FIT MIDI DRESS WITH BELL SLEEVES & TUMMY COVERAGELIVIA – RELAXED-FIT MIDI DRESS WITH BELL SLEEVES & TUMMY COVERAGE
LIVIA – RELAXED-FIT MIDI DRESS WITH BELL SLEEVES & TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
JAMILA – VINTAGE BLOOM DRESS WITH TUMMY COVERAGE
JAMILA – VINTAGE BLOOM DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
IZARA – RELAXED LEOPARD-PRINT SHIRT DRESSIZARA – RELAXED LEOPARD-PRINT SHIRT DRESS
IZARA – RELAXED LEOPARD-PRINT SHIRT DRESS Regular price£65.00 GBP Sale price£29.95 GBP Save 54%
Sale
ISLA – FLARED STRIPED SHIRT DRESS WITH TUMMY COVERAGEISLA – FLARED STRIPED SHIRT DRESS WITH TUMMY COVERAGE
ISLA – FLARED STRIPED SHIRT DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ILANA - ELEGANT SLIM-FIT MIDIDRESSILANA - ELEGANT SLIM-FIT MIDIDRESS
ILANA - ELEGANT SLIM-FIT MIDIDRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
HARPER - ELEGANT MAXI‑FLORAL LUXURY DRESSHARPER - ELEGANT MAXI‑FLORAL LUXURY DRESS
HARPER - ELEGANT MAXI‑FLORAL LUXURY DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
FLORENCE – COTTON-SPANDEX STRETCH DRESSFLORENCE – COTTON-SPANDEX STRETCH DRESS
FLORENCE – COTTON-SPANDEX STRETCH DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ESMAY – PREMIUM FLORAL MIDIDRESS WITH TUMMY COVERAGE
ESMAY – PREMIUM FLORAL MIDIDRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
EMMA - LUXE FLORAL PUFF SLEEVE DRESSEMMA - LUXE FLORAL PUFF SLEEVE DRESS
EMMA - LUXE FLORAL PUFF SLEEVE DRESS Regular price£60.00 GBP Sale price£24.95 GBP Save 58%
Sale
EMILIA – STYLISH OVERSIZED SUMMER DRESS WITH TUMMY COVERAGEEMILIA – STYLISH OVERSIZED SUMMER DRESS WITH TUMMY COVERAGE
EMILIA – STYLISH OVERSIZED SUMMER DRESS WITH TUMMY COVERAGE Regular price£80.00 GBP Sale price£39.95 GBP Save 50%
Sale
ELIZA – CLASSIC TOILE MAXI DRESS WITH TUMMY COVERAGEELIZA – CLASSIC TOILE MAXI DRESS WITH TUMMY COVERAGE
ELIZA – CLASSIC TOILE MAXI DRESS WITH TUMMY COVERAGE Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ELENA - ELEGANT LUXURY FLOWING PRINT DRESSELENA - ELEGANT LUXURY FLOWING PRINT DRESS
ELENA - ELEGANT LUXURY FLOWING PRINT DRESS Regular price£60.00 GBP Sale price£29.95 GBP Save 50%
Sale
ELARA - FIGURE-FLATTERING ASYMMETRIC MIDI DRESSELARA - FIGURE-FLATTERING ASYMMETRIC MIDI DRESS
ELARA - FIGURE-FLATTERING ASYMMETRIC MIDI DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
DOTTIE – FLORAL MIDI DRESSDOTTIE – FLORAL MIDI DRESS
DOTTIE – FLORAL MIDI DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
AMELIA - LUXURY ELEGANT MIDI DRESSAMELIA - LUXURY ELEGANT MIDI DRESS
AMELIA - LUXURY ELEGANT MIDI DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
CARA – MODERN MIDIDRESS WITH TUMMY COVERAGECARA – MODERN MIDIDRESS WITH TUMMY COVERAGE
CARA – MODERN MIDIDRESS WITH TUMMY COVERAGE Regular price£65.00 GBP Sale price£29.95 GBP Save 54%
Sale
CELESTINE – SUMMER MIDI DRESSCELESTINE – SUMMER MIDI DRESS
CELESTINE – SUMMER MIDI DRESS Regular price£70.00 GBP Sale price£34.95 GBP Save 50%
Sale
AYLA – GEOMETRIC FLOW DRESS WITH TUMMY COVERAGEAYLA – GEOMETRIC FLOW DRESS WITH TUMMY COVERAGE
AYLA – GEOMETRIC FLOW DRESS WITH TUMMY COVERAGE Regular price£65.00 GBP Sale price£29.95 GBP Save 54%
Sale
ANOUK – BOHEMIAN MAXI SUMMER DRESS WITH TUMMY COVERAGEANOUK – BOHEMIAN MAXI SUMMER DRESS WITH TUMMY COVERAGE
ANOUK – BOHEMIAN MAXI SUMMER DRESS WITH TUMMY COVERAGE Regular price£70.00 GBP Sale price£34.95 GBP Save 50%